Campaigns for Fastforward.ai

What are campaigns?

Campaigns are a marketing strategy across channels where consumers engage with the company. We target customers through custom ads. Every campaign has an aim of whom to target, with what products to target and through what means.

Why are campaigns important?

Campaigns help us get users and customers to use our products and client services. The messages that are included in the campaign ads are very important to encourage the user to click on the ads.

Brand Guidelines

Sometimes the clients would provide their brand guidelines, so we can ensure their brand's elements are used effectively and look professional anytime they are used. Yet sometimes when a client doesn't have a proper brand guidelines, we study their products and services, and help them to create a brand guidelines. When using the brand elements in a correct way consistently, we can build a powerful and recognizable brand.

Personas

To optimize the campaign experience, I often made personas to help everyone in the team to get to know better of our users. Here are some examples of the personas.

Campaign Creatives

Campaign creatives refer to the images, videos, gifs or even ad texts that can help a campaign work and to attract the users into the campaigns.

Sometimes clients have their own designers that can works on all different creatives for promotion usages, therefore, I usually alter these creatives to different versions that can be used in different Ad platforms and Ad types.

Yet some clients are willing to let us to do the creatives, therefore, I need to produce different images, gif, and videos following their brand guidelines.

The Campaign Flows

The campaign flows showcase the experience that a user will engage from the ads to our products. I created the experience flows including advertisement pages, landing pages, and product flows. Sometimes an Ad setting page is also created to help communicating the ideal ad settings (types of campaigns, creatives, settings, etc.) we want to use to the clients.

A themed campaign is usually created to empathize with users' emotions to achieve better results, for example, a Father's Day campaign.

Campaign Settings

Together with the Marketing Team, we proposed the Ad settings for each campaigns, they are also put in a easy way to understand for the best communication with the clients.

The Results and Analytics

We tracked the users' behaviours in every campaign, for examples, how much time they stayed in one page, and how many people clicked certain buttons. We had an analytical dashboard to showcase and measure the success of each campaign (see pictures below). Data were also available in Google Analytics, for examples, the demography and tech usages about users. By combining these data, we discussed and analysis with the Data and Marketing team, to iterate different designs and experience for our users.