Do you remember that a few years ago there was always a donation box somewhere around the supermarket? We used to throw our change in that box and we were pleased to see it filled with plenty of money. Years past, digitization brought us huge convenience, we can pay our bills easily with cards or smart phones. We don’t need to deal with coins and small change any more. Yet in the meanwhile, those donation boxes disappeared along with the physical change.

I found it pity on losing a nice behaviour, therefore I researched on the ways of increasing the possibility of people using digital money to donate while shopping at the supermarket. Going through different research and explorations, I designed a different paying machine, “Round It Up!”. This machine provides you another choice on paying your bill. By swiping your card in the middle, your total payment will be rounded up to the nearest whole number, and the change will be donated to a corresponding charity. Your kind heart will be appreciated and be recorded in your customer card.

Swipe your card and round it up!