top of page

👋

Hi there! I'm Xiaoying

A product designer based in the Netherlands. 

I empathize with users and transfer their needs to pleasant digital products, brands and experience. 

æœȘæ ‡éą˜-3.png

My Lastest Works

User Interviews & Tests

User Interviews & Tests

Testing Interviews with 8 real users to evaluate the product usability for FF.ai.

Facebook Automation Tool

Facebook Automation Tool

Creating a dashboard to enable automation for campaigns by connecting Facebook API.

Data Dashboard Redesign

Data Dashboard Redesign

Redesigned the data dashboard for Fastforward.ai to showcase data gathered from the platforms.

Campaigns for Fastforward.ai

Campaigns for Fastforward.ai

Collaborated with 10+ global clients and other teams to successfully roll out 200+ campaigns targeting end-users.

Adaptive Designs for New Platforms

Adaptive Designs for New Platforms

Created the first designs for multiple new platforms for FF.ai including on Bixby, WhatsApp, Twitter, and FF.ai Seamless.

Interactive Prototypes for Prospective Clients

Interactive Prototypes for Prospective Clients

Created interactive prototypes and videos for prospective clients, to demo the possibility they could have with FF.ai.

VR Gallery

VR Gallery

Using Virtual Reality to enhance current art gallery experience and encourage purchases.

Vegehood | è”Źæˆ·

Vegehood | è”Źæˆ·

Vegehood | è”Źæˆ· provides urban nature learning experiences for urban families in China.

My Work Experience

IKEA

Jul 2022 - Current

Fastforward.ai

Nov 2019 - Jun 2022

Vegehood | è”Źæˆ·

Sep 2018 - Mar 2019

Gocase

Sep 2016 - Jan 2017

Work Experience 20230901 updated.png

Product UX Designer

As a Product UX designer, I guide everyone in the product team to think from user’s perspective. And I act as a translator between business objectives and the users. I simplify complex messages, making sure that what the product communicates to users is clear, intuitive and aligned with the business goals.

UX Designer

As an UX designer, I delivered designs for mobile, desktop, and progressive web app. By doing research on users and continuously discussing with developers and other teams, we aim to deliver the best results together. In addition to the user-centric goals, the designs should achieve the business goals too.

Co-Founder

As a co-founder of a startup, we pivoted multiple times by validating ideas with prospective customers. Developed Business models to figure out ways to profit. We aim to design for what users need instead of what users like.

Product & Graphic Design Intern

As a Product and Graphic Design Intern, I thrived to step out of my comfort zone every day to learn new things. In results, I led creating multiple product packages from designing, communicating with suppliers to production.

Let's make something amazing together.

Start by saying hi :)

Send me a message and I'll get back to you shortly.

Thanks for your message!

© 2025 All rights reserved by Xiaoying Chen

  • 黑LinkedInćœ–æš™
  • Black Facebook Icon
  • Black Instagram Icon
bottom of page